STRATHBERRY X HYOJOO
This May, Strathberry are excited to announce the launch of an exclusive capsule collection in collaboration with Korean ‘dancing’ skater Ko Hyojoo.
Strathberry initially spotted the talented skateboarder on social media and was instantly inspired by her graceful
and mesmerising longboard dance.
Ko Hyojoo (@hyo_joo) started skating in 2014 and now counts over 130,000 followers on her You Tube channel and has partnered with luxury brands such as Fendi and Dior and has been featured on international editions of ELLE and Vogue.
Always on the lookout for new and exciting creative ventures, the Scottish brand envisaged a unique project involving Hyojoo and approached her with the idea of a collaboration. The affinity between Hyojoo’s style and the concept of contemporary elegance behind Strathberry beautifully translated into this latest line.
In this collection, Strathberry’s iconic Midi and Nano Tote styles are decorated with dainty floral patterns printed on the leather in a subtle yet elegant watercolour effect.
The flowers were designed by Hyojoo herself to complement Strathberry’s contemporary and understated silhouettes, adding an effortless and feminine touch that echoes her sinuous elegance on the longboard.
Both styles are available in the brand’s signature vanilla colour way with the Strathberry Midi Tote also including a special leather strap featuring Hyojoo’s unique floral motif.
Earlier this year, Hyojoo came to Scotland to work on the collaboration and meet the Strathberry team. The campaign was shot in the stunning Glencoe valley surrounded by snow-capped mountains and scenic views of the Scottish Highlands.
Strathberry, is an independently owned luxury label based in Edinburgh’s West End. Instantly recognizable owing to the signature metal bar, the brand has quickly developed into one of the front runners in international leather accessories design. Integral to the Strathberry ethos is a passion for quality craftsmanship and each bag can take up to 20 hours to make. Each piece is handmade in limited quantities by skilled artisans whose understanding of leatherwork is unparalleled.