NIKE SB WELCOMES LACEY BAKER
You’ve joined a team with some of the best skateboarders in history. Why Nike?
After I won the SLS Super Crown World Championship in L.A. last fall, I started exploring possible shoe brands. Nike SB is ultimately where I felt most at home. That team is tight.
Now you’ll be traveling and filming and demo-ing with skaters who aren’t just famous but iconic, like P-Rod and Eric Koston and Theotis Beasley. How are you feeling?
Incredibly honored! I knew many of the riders already, and we share a lot of core values, though we all have very different skate styles. I’m also excited to make an impact by expanding the female roster. It’s a step in the right direction—to build out an entire team of female and male skaters versus having just one token girl.