Since its inception, Goodhood has always challenged gender stereotypes and shoved the status quo to aside. Tired of content clichés, Goodhood team up with our lass Savannah Stacey Keenan to celebrate a polymorphous and fearless femininity.
“We want to show women as polymorphous, fearless yet delicate and not having to conform to pre-conceived ideas of femininity, which we believe there is more pressure than ever right now to conform to. Of course, more can be done and sexism is rife even in our daily lives.
I’ve lost count of the times when I’ve been in meetings and been addressed as the owner of our business when in fact it is a 50/50 operation. I believe if you are not the solution then by being complicit you are part of the problem, so everyone needs to play their part.” – Kyle Stewart (co-owner of Goodhood)