NIKE SB WOMENS ‘BRUIN’ PARIS LAUNCH

Our ladies Josie Millard and Savannah Keenan are currently in Paris launching the new Nike SB Women’s Bruin Skate shoe alongside Sarah Meurle, Charlotte Hym and Lacey Baker!

“I USED TO LOOK UP HOW TO MODIFY MY SHOES ONLINE SO I COULD MAKE THEM FIT BETTER,” SAYS LACEY BAKER, NIKE SB PRO SKATEBOARDER. “I WOULD PUT FROZEN PLASTIC BAGS INSIDE MY SHOES OR SPRAY THEM WITH WATER TO STRETCH THEM OUT AND MAKE THEM FEEL LIKE THEY WERE BETTER MOLDED TO MY FEET.” – Lacey Baker

BAKER’S INSIGHT IS ECHOED IN SIMILAR ANECDOTES — ABOUT MODIFYING MEN’S SKATE SHOES TO IMPROVE FIT — FROM FEMALE NIKE SB ATHLETES INCLUDING LETICIA BUFONI, SARAH MEURLE, AND JOSIE MILLARD, AS WELL AS MULTIPLE FEMALE SKATE CREWS SUR- VEYED BY NIKE. SOME OF THESE ADJUSTMENTS ARE ADMITTEDLY RITUALISTIC, POTENTIALLY HELPING TO BOOST AN ATHLETE’S CONFIDENCE, AND INVOLVE TAPE, MICROWAVING, AND OTHER SIMILAR ACTIONS. YET THEY POINT TO A VERY REAL NEED: A SKATEBOARDING SHOE BUILT FOR A WOMAN’S FOOT THAT DOESN’T COMPROMISE PERFORMANCE OR REQUIRE MODIFICATION. THIS LED TO THE DEVELOPMENT OF THE FIRST NIKE SKATE SHOE DESIGNED FOR WOMEN: THE WOMEN’S NIKE SB BRUIN HIGH.

Keep an eye out for more on the new shoe soon!

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